Our journey began in 2020 with our beloved vintage ice cream truck, Maebel. In the middle of a time when connection felt more important than ever, we started The Social Cow with a simple mission: to bring people together through shared experiences and really good ice cream.

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What began with one vintage truck quickly grew into something much bigger. From neighborhood gatherings and community events to weddings, corporate celebrations, and life’s sweetest milestones, The Social Cow has had the privilege of showing up for moments that matter.

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Today, we bring The Social Cow experience directly to you. With Maebel, our signature ice cream carts, and thoughtfully curated event experiences, we make it easy to add something memorable (and a little nostalgic) to any celebration. Whether we’re serving hundreds at a corporate event or scooping for an intimate gathering, every detail is designed to create an experience your guests will remember long after the last scoop.

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Through every event, we stay true to what has made The Social Cow special from the beginning: quality, creativity, connection, and a little bit of nostalgia.

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From Maebel’s first day on the road to celebrations across Charlotte, our purpose has never changed. Because for us, it’s never just about the ice cream—it’s about the people, the celebration, and the moments you share along the way.

Good ice cream. Good company. Sweet moments worth sharing.